Students in Lucille Tenazas' Design Studio class collaborated on creating the identity for the 70th Parsons Benefit honoring Solange Knowles, Jose Nevez (Farfetch), and Marco Bizzarri (Gucci). I used images of student work to promote this event which raises money for student scholarships to Parsons. I started with research and inspiration, and then used my assets to design a collage of student work, and then applied that idea to the general look and feel of the design. In the end, my main focus was creating the social media assets for Instagram, which includes gifs and still images.
Social Media stills (for Instagram) promoting the Parsons Benefit:
Screens of the benefit honorees:
These will be shown at the benefit, as each individual honoree is announced onstage.