This project was created while in Lucille Tenazas' Design Studio class, where we collaborated on creating the identity for the 70th Parsons Benefit honoring Solange Knowles, Jose Nevez (Farfetch), and Marco Bizzarri (Gucci). I used images of Parsons fashion student work to promote this event which raises money each year for student scholarships. I started with research and inspiration, and then used my assets to design a collage of student work, and then applied that idea to the general look and feel of the design. In the end, my main focus was creating the social media assets for Instagram, which includes gifs and still images. I used Photoshop and AfterEffects to create these images. I presented my designs to the Benefit panel, and implemented feedback from their critique. This was an exercise in experimentation and learning how to show off the creativity of Parsons through various design solutions.
Social Media stills (for Instagram) promoting the Parsons Benefit:
