Lanie Nowak
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RethinkFirst

This work was created during my time as a Graphic Design Specialist at RethinkFirst, where I collaborate across three business units—RethinkCare, RethinkEd, and RethinkBH—while working closely with my Creative Director on the Marketing Team. I design animated and static social content, ebooks, case studies, templates, and presentations, as well as featured image assets to enhance engagement.

On the Sales Enablement side, I develop critical materials like clinical use cases, brochures, and sales slides, supporting Sales, Partnerships, and pipeline growth.

Additionally, I ensure visual consistency for webinars, clinical articles, and toolkits, helping RethinkCare improve platform engagement, increase consultation support, and enhance user experience. By scaling high-impact campaigns, I’ve contributed to increased campaign volume and net new pipeline growth.

Social Media Posts - for all 3 business units:

rethinkcare assets

Ebook for RethinkCare focused on the Value on Investment for RethinkCare’s Parental Success Solution

Sales Sheets designed for RethinkCare - Multi-Page Course Catalogs of Product Offerings - partner example to the right >

Supporting materials for neurodivergent employees as well as a children’s routine worksheet

Retention Worksheets for supporting children through RethinkCare

Tip Sheet, Article, and Toolkit templated designs for customer retention in the RethinkCare app

Powerpoint Slides

Google Banner Ads

RethinkEd assets

2 Postcards (double sided) for the Behavior Training Series Behavior Suite with QR Code for Sales Capture at Conferences - collaboration between Creative Director - worked with external printer to print and ship

Social Media Carousel focused on overwhelmed teachers and how to use Behavior Management Skills to “Fill Your Tank”

Flyer designed to promote SEL for specific school district with QR code that links to landing page (shown on the top right) - worked cross-functionally with Education Directors, Growth Marketing, and Marketing Operations to create the flyer and landing page, which was designed in Figma, and built in Hubspot.

Landing Page that accompanies the flyer on the left, focused on SEL in schools

RethinkEd emails - created in Hubspot, worked with Operations to create templates

Rethink Behavioral Health (BH) Assets

Rethink Behavioral Health Postcard promoting the RethinkBH mobile app with QR Code custom sticker for Sales Capture at Conferences

Printed conference postcard and three banners for a conference for RethinkBH (Behavioral Health) along with RethinkFutures, focused on supporting Applied Behavior Analysis Providers and Payors

Hubspot Email Newsletter Template Example

Additional social media post examples