Lanie Nowak
Screen Shot 2024-08-04 at 7.05.21 PM.png

RethinkFirst

This work was created during my time as a Graphic Design Specialist at RethinkFirst, where I collaborate crossfunctionally across three business units-RethinkCare, RethinkEd, and RethinkBH-and work closely with my Creative Director on the Marketing Team. My role involves designing analytics-driven animated and static social content, ebooks, articles, case studies, templates, and presentations, as well as providing featured image assets to enhance engagement.

On the Sales Enablement side, I develop critical materials such as clinical use cases, brochures, and sales overview slides. These assets have supported Sales, Partnerships, and pipeline sales growth.

Additionally, I create cohesive designs for monthly webinars, clinical articles, member assessments, and toolkits, ensuring visual consistency and alignment with key performance metrics. These efforts have helped the RethinkCare team improve platform engagement rates, increase 1:1 consultation support, and enhance overall user experience. By scaling high-impact, data-informed campaigns, I’ve contributed to increased campaign volumes, driving net new pipeline growth and supporting revenue goals over the past year.

Social Media Posts:

Ebook for RethinkCare focused on the Value on Investment for RethinkCare’s Parental Success Solution

Rethink Behavioral Health Postcard promoting the RethinkBH mobile app with QR Code custom sticker for Sales Capture at Conferences

2 Postcards for the Behavior Training Series Behavior Suite with QR Code for Sales Capture at Conferences

A printed conference postcard and three banners for a conference for RethinkBH (Behavioral Health) along with RethinkFutures, focused on supporting Applied Behavior Analysis Providers and Payors

Hubspot Email Newsletter Template Example

Examples of Toolkit and Tip Sheet designs for the RethinkCare division

Supporting materials for neurodivergent employees as well as a children’s routine worksheet

Course Catalogs designed for RethinkCare

Retention Worksheets for supporting children through RethinkCare

Flyer designed to promote SEL for specific school district with QR code that links to landing page (that I also designed)

RethinkCare Digital Google Ads